Networking is about marketing. Marketing yourself, your uniqueness, what you stand for. ~ Christine Lynch
We have all heard the term, your network is your net worth. The purpose of networking is to meet new people, exchange information about yourself, your career or your business; and build lasting connections, that may come in handy when doing a job search or promoting your business.
It's not who you know. It's who knows you.
Have you ever attended an event with intentions of being your best social self; only to find yourself retreating to a corner of the room or just sticking to the person(s) you went with? My guess is yes. The good news is you are not alone. For many networking is overwhelming and nerve-racking because we have little to no formal instruction on it.
Here are a few tips to help you network more confidently at your next event.
Find the right event for you
Not every event type is for everyone, that's because humans are stimulated by different environments. Large, less intimate conferences with keynote speakers might not be your best fit; while private, intimate meet-ups are where you thrive. Figure out your best fit environment and find events that interest you and are in line with your goal.
Set a goal
What is your purpose for attending the event? What do you hope to achieve at the end of the event? Is it to meet new people, promote your business or get job leads? Knowing what you want to achieve will help you stay focused and maximize each interaction. Also, consider setting a target for how many people you want to talk to by the end of the event.
Dress to impress
Recall your mother emphasizing the importance of always looking presentable. Use the venue and event marketing to gain cues on how you should dress. Always make sure you are comfortable, practical and will leave a positive lasting impression. My golden rule is it's better to be overdressed than under-dressed.
Have your business card
A business card is an easy way to share all your contact information; have it handy and make sure they are in presentable condition. However, it is important to note that your business card should only be given to people you wish to continue the conversation/connection with. That is don't give your business card to everyone in the room.
Assess your social media page
Your social media page reflects you. Update your bio with what you do and how you can be contacted. Ensure your page is aesthetically pleasing with relevant and relatable content. If you are having mixed feeling about an existing post, delete or archive it.
Note: With social media, don't limit your interaction to likes and comments, continue the interaction through direct messages which often lead to more fulfilling conversations.
Prepare a brief and impressive introduction
The first impression is lasting and your introduction determines whether a person will be interested in continuing the conversation with you. Be sure to mention your first and last name, while maintaining eye contact and smiling; accompanied by a brief handshake. Listen before you speak and use the person's name throughout the conversation to not forget it.
Ask relevant and appropriate open-ended questions
Show your genuine interest in the person and the conversation by asking the right questions. Ask questions that will allow you to get the most out of the conversation and will result in a naturally flowing interaction.
Take a break
Networking requires a lot of energy and it is important to take a break. Find a corner and take some time to make notes about the people you have interacted with, so that follow-up is easier. Visit the bathroom, grab a bite and top your glass.
Follow-up
In my opinion, this is the most important step in networking. Engage with the person you would like to further connect with a day or two after the event, and be genuine in reiterating your interest to connect - consider mentioning a key point from your initial conversation. If and when appropriate you can suggest a meet up.
Remember, building connections requires effort, being your authentic self and showcasing your value. Focus on making meaningful connections that may result in a friendship (social or business) and not just a business card exchange. Happy networking!
If you have any tips you would like to share, please do so in the comment section.
Let's imagine greater networks and lasting connections!
Don't forget to share, subscribe to our mailing list and follow us on Instagram.
